Abercrombie & Fitch : Mobile Optimization

The focus of this project was to create an optimized experience for mobile users. While the client didn't want to make the site fully responsive (due to time restraints), I did provide them with a responsive path that they could easily follow.

The original version of the site was low resolution, set to a fixed 320px width and simply did not work well on most phones when in landscape. What they ended up with was a new form of navigation (CSS, JavaScript), a method for easily stacking content, and thus a site that while not scoped to work on tablets feels right at home on one.